In the early 20th century, a modest clerk named Einar Holbóll lived in Copenhagen, capital of Denmark, working at the main post office. He was deeply moved by the numerous children with tuberculosis who didn't received proper attention due to their parents being poor and the lack of specialized hospitals.

Everyday countless Christmas gifts and cards passed over Holbóll's desk, then he thought that if a little charge was added to this items, big amounts of money could be obtained for the construction of hospitals devoted to cure children victims of the fearsome white plague.

Surely this modest clerk didn't imagine the relevance the idea he was conceiving was going to achieve for the cure of this human scourge, and is easy to think that he alone would not be able to collect that amount of money from such a minimal contribution.

Being enthusiastic about his project and accepting he would not be able to implement it by himself, he talked with the Queen Mother, who happily welcomed the project. So, Holbóll obtained the support of the authorities and that same year, in December of 1904, the first seal for Christmas was issued, surpassing its sales figures, being necessary to print additional quantities for a total of 6 millions of seals, sold in 20 days. The money obtained was used for the construction of 4 sanatoriums for children with tuberculosis.

The example of Denmark was followed immediately by Sweden and a year later by Norway, Belgium, Holland and Switzerland, countries that have continued issuing seals yearly until now.

EINAR HOLBOLL was decorated in 1909 by the King of Denmark and promoted to Postmaster in Charlottenlund. Also Sweden and Italy honored him and in 1924 he had the pleasure of attending the American Tuberculosis Association Convention in Atlanta, Georgia, USA. He died in 1927, and a monument was erected in his honor.

In all the years since its creation, the TB Seal has spread over the five continents, adding more than 75 countries to the ones that issue or have issued it. The "Little Messenger of the Generosity", as the creation of Holbóll has been called, reaches the whole Earth, due to this generous idea, as an expression of an altruist movement from all the cultures that, united under the symbol of the double Cross, spare no efforts to defeat tuberculosis.